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they know their growing customers are rich asians and russians," she says; designs are becoming more globalised.mcm in the woman said her husband shoved her over a folding table, pushing her onto the couch. if you haven't heard of mcm, you have probably seen it somewhere. the rarefied world of traditional high-end stores "like temples, one-sided and arrogant – come and worship!" holds little appeal. second, she says, "today, without exception, more than 60 or 70% of [luxury brands'] revenue is generated by the asian market, or by those people who travel around the world. [mcm studded backpack] she points out that design and production are mainly run from germany and italy, and that many other brands perceived as european – from mulberry to escada – happen to be owned by asian companies.
according to the company's winningly titled chief visionary officer, sung joo kim, its success so far has hinged on the understanding of major developments in the luxury market. cheap mcm bags kim believes the success of the company's rucksacks backs up her theory about the new "global nomad" consumer. beyond in-the-know fashion and streetwear circles, most uk consumers are unfamiliar with the brand. accessorized with nike high top sneakers and a bright blue mcm backpack, christina looked the epitome of rap star style. [cheap mcm bags] in fact, mcm does have a story – and a compelling one at that.