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after changing the name (it is now known as modern creation münchen) and hiring adidas global creative director michael michalsky to create sporty, dynamic, youthful designs, it boomed.mcm totes during the past couple of seasons, however, a new breed of it bag has emerged. then, mcm's global sales stood at $100m (£60m). the second man removed an additional $70 from a black metal coin box from on top of the safe. youth-sweeping trends are nothing new, but mcm's ubiquity is surprising given that its prices veer so far beyond student-loan territory – think £380 for a small messenger bag, £530 for a roomier tote and, at the top of the line, £1,735 or even £3,135 for a limited edition snakeskin backpack. [mcm sneakers for cheap] in fact, mcm does have a story – and a compelling one at that.
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